If you want to create a successful wellness business and not be in competition with everyone you need to pick your own wellness market niche.

When I first started out seeking income through teaching my passion about wellness I thought the best thing to do was to share with people all the knowledge I had about every area of wellness. My business card listed my background in nutrition, psychology, reflexology to name a few. I thought this declaration of all my training enhanced my chances of getting clients, do you think it did?

Not at all, people saw me as a generalist instead of as a specialist. Sure I made some money here and there but nothing consistent and I never improved my work since I was trying to do everything. Until one day.

One day I remembered people pay more for a specialist Doctor than a generalist Doctor so if I picked one area, one particular wellness niche and developed that into my wellness business as my one and only focus so I could succeed. Guess what happened.

I succeeded. I decided to use my knowledge of creating healthy living habits and develop a program dedicated to teaching people tools that would help them create healthy living habits and I did. I created the unique program called ‘The W.O.N.D.E.R Technique’ seminar and I never looked back. What I ended up being paid per hour doubled then tripled and went up from there. I was hired because I had a specialty – my own niche wellness business.

Here are some tips to help you create your own successful niche wellness business:

One

Find your Niche

Look at all the wellness training and skills you have and pick one that you want to focus on. Remember to pick one that you are really keen to grow more knowledge about, one that you wish to work on for a long time. This may not be the one you are making the most money from in your business at the time of your decision, it needs to be the one you are most passionate about that once developed people will want to pay for.

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Two

Select your Wellness Business Name

Be cautious when you pick your wellness business name. Is it easy for people to remember? Is it easy for people to spell correctly even if they have not seen it written down? I have written on how to choose a business name before. Consider the contents of this business naming article and this second article when you work on picking your wellness business name.

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Three

Select your Online Business Name / Domain Name

Your wellness business domain name like your business name is a very important choice one that needs to be memorable and easy to spell and relates to your wellness business niche. Make sure you read this article on common domain naming mistakes.

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Four

Choose Your Online Host

Your online presence is essential whether your wellness business is a centre, a store or coaching or any other form of wellness business. Avoid getting caught by the concept that the cheapest approach to hosting a website or blog is best.

The cheapest which is often free can be a good starting point if you are just doing business without the intention of ever making any income.

But it is often not scalable into a serious business. If you are serious about earning income you can have professional online hosting for around one hundred dollars a year, that is all. A small investment and well worth it when you pick the right host. Here is an article reviewing website /blog hosting companies than can help you decide who is right for you.

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Five

Develop Your Niche Brand

As part of your marketing you will have brochures, business cards and your website / blog and each of these can be easy for you to develop on your own based on tools available today. One important step is the selection of the website theme / template you use. You want to choose one that helps you design a site that does not look like everyone’s site and one that you can make adjustment to and add content too on your own.

If you choose the right template you don’t have to be a web designer to add content to your site, content that will attract clients. You just need to choose the right simple to use software. So choose well and note choosing well does not have to mean you pay for the template. Any questions get in contact with me. 

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Six

Development your Niche Content

As a wellness business owner you will need to have your own niche content to share samples of in your marketing and to use extensively in your programs. If what you offer is the same product or service as many others it will take longer for you to build a client base that offers you stable income. No need to be totally different in your product or services you can simply use a different approach to packaging ideas that can make your business stand out in the crowd. Questions?

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Seven

Find Wellness Clients

One you have the basics of your niche wellness business in place you will need to find clients like every wellness business owner. If you have the first six steps in place you will over time be catching the attention of new clients that are seeking you in particular.

Note: If you have specific questions relating to any of these questions get in contact with me for an educational coaching session. My guarantee is that if you don’t get what you need from the coaching session you get your money back.

Sincerely,

David

It takes years to build a solid wellness business reputation and like Warren Buffet said in his book The Snowball it only takes minutes to destroy the same reputation. So it is important that any email marketing you do is done the right way.

Like most health business owners, I want to do business ethically or not at all so I have embraced the idea of Permission Based Email Marketing.

Now, not only do I have readers of my information who have asked to receive what I am sharing since they are willing readers they are also more likely to buy my services and products since they requested what I have to share.

Worth noting: when you only use a Permission Based Email Marketing provider you can say ‘yes, I am not breaking anti-spam laws’. Since the top quality email marketing service providers like Aweber have systems in place to monitor how people got onto your list to make sure you are not branded by internet service providers by mistake as a spammer.

Continued Success to you,

David

P.S. WIN one hour of Email Marketing Coaching – Remember if you are interested in testing out AWEBER email marketing service for $1 I am currently running a contest where you can win one hour of online and over the phone coaching on how to use the Aweber system effectively. Yes, I have used Aweber for over two years!

To enter the contest contact me before you sign up with Aweber today. My contact info is here. 

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16 Top Reasons to Use Aweber Email Marketing

We have covered the first five important skills to help you grow your health and wellness business – sales, recruiting, team enhancement, unique marketing and appreciation – today let us cover the next important step.

Part Six

Communication

Although communication is a big part of everyone of the steps we have talked about in this six step series I have isolated it here to underline the importance of effective communication.

Dr. Stephen Covey reminded us all in his book that has been sold over ten million times ( The 7 Habits of Highly Effective People ) that we all need to ‘sharpen the saw’.

We all need to refine the skills we have to improve our ability to grow our wellness business. And the greatest skill of all is communication.

If we cannot effectively communicate in our business life we can never succeed.

This is why many business leaders have communication coaches and mentors.

Make sure you take time to work on your ability as a leader of your health and wellness business to nourish your communication skills you have and the skills of your team.

Note: Successful business owners often invest ten percent of their personal business profits each year in improving their personal skills like how to communicate effectively. That is why they continue to be successful.

That is the end of this short series. If you have any questions on any of the skills covered and /or if you want to get started on nourishing one of the six steps we have covered please contact me today and let us chat so I can assist you in growing your successful wellness business.

Remember to subscribe to stay in touch!

Enjoy a wonderful day,

David