Up until a few years ago as I worked on growing my wellness business I was sending out my newsletters, for example, by hotmail and it took me ages to attached each recipients name and sometimes they would be blocked or bounce so I changed to MS Outlook.

In MS Outlook I created groups of people to send my newsletter to but each group could not be more than 10 people or my internet service provider would block them as *sp* (you know that word that rhymes with ham) This was terrible since I had over 500 readers of my ezine at the time so I had to spend an evening sending out messages after message.

Finally ‘I saw the light’ and decided that it was better for me to pay a permission based email marketing provider to send out my newsletters and messages on my behalf in essentially just a few minutes.

What used to consume at least two to three hours a week (not including the time to write the article) is now done in about ten minutes.

If you want to learn more about Permission Based Email Marketing please read this article on Opt in Emailing marketing.

If you are ready to test out an email marketing company I use and recommend Aweber Permission Based Email Marketing Software that is an inexpensive and ethical way to promote a wellness business. Aweber are one of the most successful ethical opt in emailing marketing companies in the world.

You can test out Aweber for one dollar for the first month and if you contact me before you sign up I will help you set up your account at no charge – a real time saver. By contacting me first you do not pay extra for Aweber services but they will pay me a small commission and I will set up your base system in return. Contact me for more details.

Continued Success to you,

David

As part of growing your wellness business you may plan on marketing your business as a type of personal wellness training company offering programs or seminars to local businesses. Perhaps, you will offer your services as a personal wellness coach to employees in a business to help reduce stress in the workplaces of the world. If you do want to market your business in this way you will need to have a plan for your wellness sessions.

So here goes, before you start to market your program I recommend you check to see if you have considered the following: If you need more specific details than mentioned here you can contact me to assist you.

**

One

The Template of your Wellness program

Create a basic well organized template of your wellness program and allow it to be adjusted to the needs of the organization. This may sound obvious but I have met wellness business owners who only started to organize their training programs once they had an interested client. This meant it took them a long time to respond to the clients request for more details instead of simply a quick email or reference to a page on a website. In some cases they lost the client.

**

Two

Best Times to offer your wellness services

Find out which are the best times of the year for you to offer your services and get the best response. This will improve your success rate and reduce wasting your marketing time and money. I can help you with this if you need assistance.

**

Three

Online descriptive outline of your wellness program

Set up an online marketing program that will have a continual presence in the marketplace such as a website with a description of your training program. This allows for a client you contact today who is not interested right now to have a place to refer to when they are ready. Your website does not have be a big thousand dollar plus site it can be simple and professional. I can create for you an inexpensive  and client attracting website. Just contact me here.

**

Four

Wellness Assistance

Decide who will be doing the training if it is not just you and prepare educational materials for the other coaches so they are duplicating your work at the same high standard you offer. If you have to hire coaches you need to factor this into the cost of your service. This is important since if you get a big contract with a lot of employees you want to be able to fulfill the contract and not burn yourself out or worse yet fail to meet the needs of the client.

**

Five

Wellness Equipment

Confirm you have easy access to the equipment you will need as part of the wellness sessions on site or if you will have to supply them. You may need mats for yoga etc. Some business will have equipped fitness gyms or wellness centers in their buildings that you can have access to. If they don’t you will need to supply the equipment or find a location close to the business that you can rent space from and this will affect your cost as you create your pricing model. It is wise to find out where there are local facilities before you promote your wellness program and find out you have to cancel an offering since you have no where to train the people or the cost is too high.

**

Six

Test out your Wellness program

Test run a wellness workshop to see how long it will take and how well the organization of the event flows. You could offer a workshop to friends and family in trade for their intense critique. If at all possible bring in potential assistant wellness coaches during your test run so you can check out their ability in action. This test run is very important to the success of your work. I have been to events where you could really tell the organizer was really disorganized because most likely they had not performed a test run.

**

Seven

Wellness Evaluation

Create a system of evaluation so you are able to show the client who hires you to coach their staff the return on their investment. This may involve a series of stress tests before introduction of your actual program. Here you may wish to hire nurses to assist you depending on your qualifications.

**

Eight

Extra Materials

Create materials whether they are e books, e guides or videos to keep educating people who have attended your program particularly if it is a short training program. This can help you keep in contact with the most interested people who may end up becoming private clients for you if you are not continually at the company location.  Contact me if you want guidance or tools on how to create these educational items.

**

Nine

Certificates

If your program is not permanent you may wish to present the graduates of your wellness program with a certificate of completion. Everyone likes to feel acknowledged for their efforts.

If you would like more ideas on how to promote your wellness business no matter what kind it is including more details on how to design, market and offer presentations contact me for more information. You can learn more about my background here. I

n the very least register to receive my educational updates so we can stay in contact. Check the website sidebar now.

I can help you success quicker and more stress free, why not contact me today.

All the best to you,

David

When you are growing your business you can analysis the success of your business plan in many different ways. One way is to use the system Albert Humphrey created called S.W.O.T.

In the simplest terms possible Humphreys suggested we make strategic business planning by reviewing four areas of potential.

S for our Strengths

W for our Weaknesses

O for our Opportunities

T for our Threats

Once we have identified these areas we can dig deeper to build the plan for our business growth.

Action Step:

By using this acronym you can sit down and start to analysis the potential success or lack of success of what you are going to do (or are doing).

If you would like to read more on the concept of SWOT you can check out books like The SWOT Analysis

All the best to you,

David